WUNDERMAN ARGENTINA | LA NACION | JAMES III

In order to increase readership of La Nacion newspaper during the 2006 Soccer World Cup, we created a multi-millionaire football fan, James III. He has been present in every World Cup since 1930 as La Nacion has, and now wants to share his fortune with the people who share his passion. because he has no heirs, he has decided to do so through an in-paper game with multiple chances to win.

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