OGILVY CHICAGO | ALLSTATE | ALLSTATE ANONYMOUS QUOTE

Allstate observed that many people who shop for car insurance online 'drop off' when asked to identify themselves. They don't want to get a sales call. So Allstate devised an online shopping tool that provides a 'ballpark' estimate without asking for a name or Social Security number (SSN). DRTV showed the absurdity of having to give your name and SSN just to ask the price of something. banner ads exploited the humour in trying to stay anonymous.

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