2011 Latam Retail ForumOver 250 WPP agency and client delegates attended WPP's 2011 Latam Retail Forum hosted by The Store. Held in Buenos Aires, the event attracted representatives from Puerto Rico to Chile and included both major CPG brands, (P&G, Nestle, Colgate, Coke, and Nike to name a few) and major retailers such as Walmart , Dia, Fallabella, Casas Bahia, Easy, and Supermarcados Peruanos. The positive growth in retail throughout Latin America has created an optimistic outlook. Yet, there are significant challenges facing the region. Kantar Retail and TNS shared some of the key drivers of growth as well as the shifts in family make up and consumer behaviour that need to be considered in retail strategies. Technology and innovation were key themes, particularly the growing access to smart mobile devices. Social Media developments from around the world were shared by JWT. Ogilvy Action presented a view on enhancing shopper experience through best practices, while The Futures Company shared insights into the energies that are shaping consumer aspirations within the changing landscape. A number of cases from outside the region were highlighted as best practice that can inspire new ideas.
Click below for some of the presentations that share new findings on the Latin American Shopper and shifts taking place in the region.
The Consumer and the Recession - The Future for Retailers, Stores and Shopping Centres - 26th November, 2008To download the presentations, click on the speaker's name:
The Economy and The City View of Retailing - 17 November, 2008To download the presentations, click on the speaker's name:
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The Discounters and Inside a retailer in a recession - 4th SeptemberTo download the presentations, click on the speaker's name:
To view the sessions on your computer click on the link below:
Sustainability in Retail - London, September 2008 To download the presentations, click on the speaker's name:
- Sustainability Through the Eyes of the Consumer (pdf)
Fran Walton, Director, Henley Centre, Headlight Vision
- The Impact of Carbon Targets (pfd)
Mark Kenber, Policy Director, The Climate Group
- The Collision of Brand and Reputation
Mary Lee Sachs, Worldwide Head of MarComms, Chairman US, Hill & Knowlton
- I will... If you will... Sustainable Consumption (pdf)
Professor Alan Knight, UK Government, Sustainable Development Commission, Founder, Single Planet Living
- Doing Good is Good Business (pdf)
Gareth Ackerman, Chairman, Pick n Pay Holdings, Director, Pick n Pay Stores, Pick N Pay Case History
- The Sustainable Brand Journey (pdf)
Marie Ridgley, Managing Director, Added Value UK
- The Skills within Retail Organisations can Transform Lives in the Developing World (Video)
David Constantine, Founder, "Motivation"
- Where Social Responsibility and Marketing Meet (pdf)
Rory Sutherland, Vice Chairman, Ogilvy UK
- How Design and Consumers Meet in a Sustainable World (pdf)
Nicola Giuggioli, Founder and CEO, Eco Age Ltd, The Eco Store, London
- Chicken Breasts, Climate Change & the Global Economy: The Climate Tree Initiative (pdf)
Scott Poynton, Chief Executive, Tropical Forest Trust
- Food and Food Production - Challenging Times Requires Challenging Actions (pdf)
Peter Melchett, Policy Director, Soil Association
- Sustainable Materials (pdf)
Eric Duchamp, President, PeclersParis
Françoise Serralta, Head of Research and Future Insights, PeclersParis
- The Eco-nomic Approach to Store Design and Packaging (pdf)
Simon Threadkell, Creative Director, London Fitch
- How can we help Customers to Waste Less and Secure Brand Loyalty? (pdf)
Mark Barthel, Special Advisor, The Waste & Resources Action Programme (WRAP)