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Highly Commended
Media
Mediaedge:cia Denmark
The Multiple Sclerosis Society of Denmark
Pennies from Heaven
The Multiple Sclerosis Society of Denmark depends on continuing public donations for its survival. So Mediaedge:cia Denmark took advantage of the fact that Denmark was about to discontinue its 25p coin. A special moneybag was created, allowing people to dispense with the old currency easily. Return on investment was 300%, with 70% of all Danes indicating that they intended donating again in the future.
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