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MEC France | Barclays | Famille Barclays
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| In France, Barclays is perceived as an exclusive bank for wealthy people, making it difficult to attract retail customers. It's hard enough to
convince people to switch their accounts, anyway - but Barclays wanted 5000 new clients within a year. So MEC devised The Barclays Family,
the world's first interactive online investment game. Contestants participated as one of the four children of 'Lord Barclays', trying to convert
a €10,000 stake into as much money as possible by playing the markets. The biggest winner, though, was Barclays: with 6600 new accounts. |
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