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Mediacom Australia | Venus | Biggest Bikini Shoot
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| Venus, a manufacturer of women's razors, was losing market share - and needed to fight back. But Australian women find shaving their
legs a chore (even though summer means the chance to spend time on the beach, having fun with girlfriends). So Mediacom gave them
a reason to get out their razors: a photoshoot of the most ever women in swimsuits, to be entered into the Guinness Book of World Records.
Sponsored by Venus, the event became an integral part of the target market's early summer memories. |
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