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CHI & Partners | No More Landmines | Dangerous Ground
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The 'Dangerous Ground' project was launched to raise awareness of (and funds for) No More Landmines. The creative execution was led
by the idea that, for millions of people, just taking a step can be a life-threatening action.
CHI & Partners produced a viral 'flipbook film' for the organisation's website. It shows a runner travelling around 50,000m2 of central
London - without touching the ground. The area is the same size as a field in Cambodia that No More Landmines is trying to clear.
The film rapidly spread through blogs and YouTube, with www.landmines.org.uk receiving over 42,000 unique visitors as a result. |
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