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Ogilvy Toronto | Dove Self-Esteem Fund | Onslaught
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Body image remains a serious global issue among girls and women. Eating disorders are rampant, and plastic surgery is on the rise.
Every magazine reinforces every woman's failure to measure up.
The Dove One Minute Film Project began in 2006 with Evolution and Daughters. The online films highlighted the impact of beauty culture
on young girls, and offered the Dove Self-Esteem Fund workshops as a tool to counteract the negative effects.
Onslaught is the next in the series, and the most controversial yet. It condenses a year's worth of beauty pressures into one riveting minute.
And, so far, it's had almost 150 million media impressions. |
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